Who We Are

We Are Dedicated Parents Who Love Building Businesses

We've seen our own children flourish in youth activities and love helping special entrepreneurs expand their impact on kids, families & communities.

YES Brands Team

Chris Chang

Co-Founder & CEO

Chris is a growth-minded operator and people-centric leader who has served in C-Suites and on Boards of nationally recognized brands. He and his wife Bethany are raising two teenagers. Chris is a proud basketball, cross country, and lacrosse dad. Restaurants: Raising Cane's (CFO), Smashburger (CFO) Health & Wellness: Drybar, Elements Massage, Amazing Lash Studio, Radiant Waxing, Boardroom Styling Lounge, OrangeTheory (franchise group) Hospitality: Vail Resorts, Heritage Golf, Ross Aviation, Southern Marinas, Under Canvas, Hai Hospitality, Baillie Lodges Education: MBA, Harvard Business School; BA, Dartmouth College

David Gutierrez

Chief Financial Officer

David is a finance and accounting leader who builds scalable infrastructure and strong partnerships to support high-growth, multi-site service businesses. He lives in Los Angeles with his fiancée Claudia and their blended family of four, and enjoys date nights, family travel, and cheering them on at dance, soccer, and baseball. Experience: Radiology Partners, Ernst & Young, Independent Sports & Entertainment Education: MS, University of Notre Dame; BS, University of California, Riverside

Michael Thomsic

Chief Development Officer

Michael has dedicated the last decade to developing very similar high-trust partnerships with primary care physician practices around the country. He and his wife Angie have their hands full at home with three boys under the age of 5 including twin toddlers! Experience: SCA Health, Davita, Optum Education: MBA, The Wharton School; BA, Colorado College

Eric Nelson

VP of Strategy & Operations

Eric has spent his entire career working with the incredible operating teams of high-growth consumer brands at every level and function. He is currently embracing his role as uncle to three young nieces and nephews, traveling frequently between Atlanta and Denver. Experience: Lululemon Athletica, Deloitte Consulting, Consumer VC Education: MBA, Kellogg School of Management; BSBA, UNC Chapel Hill

Claudia Sardo

Finance Manager

Claudia is a seasoned finance & accounting professional with over 20 years of experience in the sports industry working for one of the world's premier management agencies. She lives outside of Chicago with her longtime husband, where they raised their three kids. During the summers one of her daughters works as a camp counselor. Experience: Independent Sports & Entertainment (ISE)

Tyler Snover

VP of Corporate Development

Tyler is a relationship-driven business builder with deep expertise in strategic partnerships and a heart for youth development and community impact. He also serves on the Board of Directors of the Denver Children's Foundation supporting disadvantaged, at-risk youth. Experience: SCA Health, KPMG, D.A. Davidson & Co., Industria Partners Education: BA, Colorado College; Certified Human Capital Coach

Services Teams

Our services teams offer dedicated, world-class support in the areas where our partners need it most.

Marketing Services

We combine technical marketing expertise with years of industry experience, so we know how to run effective campaigns that resonate with parents

Technology Services

Our team of engineering and design professionals has developed web- and app- based products for some of the world's top technology companies

Talent Services

We partner with a leading Talent & HR services firm to deliver comprehensive and customized support to each of our partners

YES Brands is backed by an entrepreneurial family office with family values at heart

Positive impact on families & communities
Committed to partnering with special entrepreneurs
Long-term growth focus
Sophisticated technology & marketing capabilities
Flexible capital with minimal-to-no debt