What We Believe
We're A People Business At Heart
Exceptional youth businesses are driven by an unrelenting sense of purpose and they are built on years of nurtured trust and relationships.
We are loving parents and experienced operators who believe that by partnering with passionate founders, backing their long-term vision, and investing meaningfully in their teams and programs, we can drive incredible outcomes.
Together we can impact more kids, families, and communities.
"When I met the YES Brands team, I quickly realized they're unique. They truly understand and care about youth sports and helping entrepreneurs grow. Before our partnership closed, we were working on three growth opportunities that I probably wouldn't have pursued alone. Partnering has given us access to experience, capabilities, and capital to take our business to the next level."
Ty Mathews
Mid State Sports"I wasn't considering bringing on a partner, but after meeting YES Brands, I realized we can accelerate growth while preserving our special culture and brand. YES Brands empowers our team to run Ta Da just as we always have, while their team helps us tackle our biggest challenges."
Erin McDonald
Ta Da Gymnastics"Even before the ink was dry, YES Brands was already gripping up alongside us to launch our fourth and newest gymnastics studio that summer. It's amazing to find a partner who cherishes our families, team members, and culture, and can help us grow more dynamically together."
Sarah Rhino
The Peach Pit"YES Brands works with founders, not through them or around them, and has shown transparency, integrity, and infectious positivity at every step. Momentum's future with YES Brands is incredibly bright and I look forward to working, learning, and excelling alongside this incredible team."
Kevin Warr
Momentum Athletic Center
How We Partner
Built By Operators.
Designed For Founders.
At YES Brands, we partner with exceptional entrepreneurs to grow their businesses while preserving what makes them special.
Our approach combines the leadership and vision of the entrepreneur with the resources, systems, and operational support of a much larger platform. The result is a partnership that strengthens the business behind the brand while protecting the culture, programs, and community impact that define it.
Founder-First Mentality
Every partnership is rooted in the founder's vision and longstanding legacy of serving their communities.
We are committed to preserving the culture, programs, and relationships that made your business successful in the first place.
Personalized By Partner
As is true with coaching, teaching, or parenting, there is no one-size-fits-all approach.
We recognize that every business is different and we pride ourselves in our ability to work with founders and their teams on the solution that's right for them.
Highly Collaborative Approach
We meet with founders to align on how we best work together and a shared vision for the future.
By joining a family of exceptional youth businesses you will get to share best practices with other experienced operators and talented entrepreneurs.
Spotlight On Our Partners
Sarah Rhino,
The Peach Pit
2015 | Founding of The Peach Pit
Building Strong Brand and Community
Sarah Rhino was participating in a vision and goals exercise with friends when she decided to take a leap of faith. A lifelong gymnast and cheerleader, she had always wanted to open her own gym one day.
But instead of just focusing on skills training for her athletes, what if she created a premium experience for families using what she learned while working in luxury hotels?
She soon founded The Peach Pit - a boutique gymnastics and cheer studio that has become a powerhouse program at competitions around the country, and something of a lifestyle brand in communities around Atlanta.
Since partnering in July 2025, Sarah has tapped the YES Brands team for their support with major growth initiatives.
The Peach Pit and YES Brands have opened a new state-of-the-art studio, acquired Sarah's childhood gymnastics program to carry on the legacy of her longtime coaches and mentors, added one of the top competitive cheer programs in the area, and rolled out professional marketing capabilities.
In the long-term, Sarah wants to support some of her team members achieve their dream of opening their own Peach Pit studio alongside YES Brands.